PPC Management for Online Bookstore

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Management and automation of performance PPC campaigns for more than 90,000 e-shop products

Dobré-knihy.cz is an online bookstore in which everyone can choose from tens of thousands of book titles. They are based on great prices, stock availability of goods and speed of order processing. 97% customer satisfaction according to ratings on Heureka.cz speaks volumes about how they are doing.

As part of our cooperation for the client, we provide complete management of PPC advertising in the Google Ads and Sklik systems. Due to the number of advertised products, of which there are more than 90,000 in the e-shop offer, we use tools for automating product campaigns in the search network. Central to this range are also shopping campaigns that directly display specific products with a picture and price.

What we solve for the client

  • Google Ads
  • Click
  • PPCBee campaign automation tool
  • Google Analytics, Google Data Studio