3D configurators help customers understand what they are buying before they buy it. They turn complex products into clear, interactive experiences and support better business decisions across sales, marketing, and production. We provide the entire product configurator development process from design to launch and subsequent support.
Usually 3D product configurators help businesses manage complex products, improve sales efficiency, and reduce manual work. They bring order into product variability and help teams work with the same clear logic across sales, marketing, and production.
At Moravio, developers build 3D configurators with your business goals in mind. We take time to understand how you sell, how you produce, and where the configurator can make the biggest difference.
This is software that allows a product to be configured based on predefined rules. A 3D configurator adds real time visualisation, showing how changes affect the final product.
For businesses, this means:
3D configurators bring the most value where products are complex or highly customizable.
Typical industries include:
They can be used in eCommerce, internal sales tools, or partner portals, depending on how your business operates.
In eCommerce, they help sell complex products more clearly and with less friction. When product options and pricing are visible and understandable, customers make decisions faster and with more confidence.
For the business, this usually means higher conversion rates, fewer abandoned carts, and fewer returns caused by unclear product expectations. Configuration rules and pricing logic are built into the system, which reduces manual work and limits errors. This makes the sales process more efficient and easier to scale, even for products with many variants.
The configurator becomes part of how your eCommerce works day to day, supporting sales without adding extra complexity for your team.
We have delivered multiple custom configurators. Some of our projects are under NDA, but here are two public examples that show how we approach this type of work.
- We built a modern eCommerce platform with a 3D furniture configurator that supports complex product options, pricing logic, and production rules. → https://www.moravio.com/portfolio/jelinek-vyroba-nabytku-new-e-commerce-solution-and-3d-furniture-configurator
- We delivered a website featuring a detailed 3D animation of a printing production line, helping explain a complex industrial process in a clear and understandable way. → https://www.moravio.com/portfolio/finidr-company-website-and-3d-animation-of-printing-technology
We care about how the solution fits your business. Our team is highly technical, but we always start with your processes, constraints, and goals. We work closely with you to make sure the configurator supports real workflows and grows with your business.
We help you:
Moravio team works closely with you to shape a solution that improves sales, reduces operational friction, and supports your business as it grows.
Let’s talk about how a customized 3D software can support your business and make everyday work easier.
They are commonly used for products with many options or variants, where visuals help customers understand the final result. Typical examples include furniture with configurable materials and dimensions, industrial products with technical options, or custom B2B products with pricing logic tied to configuration rules. In practice, configurators are often part of eCommerce platforms, internal sales tools, or partner portals.
The complexity depends on the product and existing systems. Simple configurators can be launched relatively quickly, while more advanced setups require aligning configuration rules with production logic, pricing, and integrations with ERP or CRM systems. A structured approach helps reduce risks and ensures the configurator supports real business workflows instead of adding extra operational overhead.
Yes, modern 3D configurators are designed to work across desktop and mobile devices. The key is optimizing performance and user experience so configuration remains clear and responsive on smaller screens. In many cases, mobile support is essential, especially when configurators are used in eCommerce or by sales teams on the go.
Jakub Bílý
Head of Business Development
.webp){kind=icon}
