Custom CRM development
Fixed price before we start. First working piece in weeks.
Customers · Quotes · Orders · Pricing rules · Reporting
We build the system your company runs on — when off-the-shelf doesn’t fit. Your CRM already keeps the customers, the deals and the history. What it is not tailored to is the way your own business works: how you price, how you plan, who gets which terms. Our team builds that part around your process, on top of the systems you already run, and stays your technology partner while it grows.
Where we start
You are probably not looking to replace anything. Your ERP, your CRM and your accounting package each do their job. What none of them was tailored to is the part of the work that decides rather than records: how a special gets priced, which customer gets which terms, when an order may be released.
Based on our experience, that part is best built one bounded piece at a time, on top of the systems you already run. Nothing gets switched off, you see a fixed price before our team starts, and you can stop after the first piece if it does not earn its place.
What we build
We build for companies whose customer work has outgrown a standard product, from large B2C operations handling thousands of orders a day to small B2B teams where every deal is negotiated one at a time. What they have in common is a process that is genuinely their own.
A system that carries an enquiry all the way to an invoice. One record for the customer, the quote, the order and the documents, instead of five places to look and a phone call.
Your rules, written down properly. How a special gets priced, which customer gets which terms, when a deal may be released: computed by the system instead of remembered by one person.
A CRM layer on top of what you already run. Your ERP and your accounting stay where they are, and the new part covers what they were never built to hold.
A CRM that goes where your people sell. Our team built the mobile application for Raynet’s own CRM, so we know that side of the work from the inside.
A CRM that replaces the spreadsheets your team really works in. Here is how we handle the migration from Excel to a custom CRM.
The numbers your board asks for, computed from the record the work already happens in, instead of reassembled in a spreadsheet every month.
Who it is for
Each card describes a system our team has built. If your business works differently, tell us how.
A quote built from current purchase prices turns into the live project with one click, with material orders, assembly tracking and the site diary included.
Orders and deliveries in one system. For a fuel and materials supplier, trucks and wagons leave the depots every day based on what the system says.
For JLL we built an application where commercial real estate brokers track properties, leases and goals in one place instead of Excel sheets.
A won quote becomes the project, with tasks, progress, an activity timeline and comments in one place.
Thousands of jobs a month, with workers, contracts and payments, handled in one system.
Tell us how. The first consultation is free, and you get an honest answer about what is worth building.
Integrations
Almost nobody starts from nothing. You already run a CRM, an ERP or an accounting package, and the real question is how to make it carry one more thing.
How it starts
Thirty minutes on a screen-share: the spreadsheet, the queue, the workaround. You get a short written read and a fixed price for the first working version.
One process, chosen because it costs you the most today. It goes live on its own and does real work.
What we build follows what your people actually ask for.
Our developers have 20+ years of writing software behind them, and they are in the room from the first call.
Our team keeps the system current, or your own team does. It is documented well enough that another team could take it over tomorrow.
Why companies choose us
You own what we build. All of it. Source code, data and IP are yours from the first commit, in your repository, running in your cloud account.
There are no licences, seats, credits or tokens to pay for, so your software bill does not rise when the work does. One carve-out: standard third-party components, such as a database, a cloud or a mail service, keep their own licences.
63% of our clients come back for the next project, after the last one was handed over and running without us.
We take on existing systems for ongoing maintenance, and we take on projects that have gone off the rails. The first step is the same walkthrough: our developers read what is there before we say what it needs.
Evidence
The same shape turns up in very different places. A few our team can describe:
Automotive supplier
From half a day to about 15 minutes
For an automotive supplier, quoting a wire frame meant an engineer reading the 3D model for half a day. We built their own calculation rules into the system, and a new frame is now broken down in about fifteen minutes.
Auction house, Berlin
Still operated by us
For an auction house in Berlin, off-the-shelf did not fit and an in-house build had stalled. We rebuilt CRM and ERP as one system around how the house actually works, and we still operate it, because they asked us to. The system and its code have been theirs since handover.
CRM vendor · Raynet
First version of their mobile app
For Raynet, a CRM vendor, we built the mobile application their own customers use.
Contracting agency · P. J. Servis
A client for 8 years
For a contracting agency, we built one system for part-time jobs, employees, cash flows, payments and statistics. Each of them used to live in its own record.
Legal invoicing, United States
Review and approval no longer manual
For a client in the United States, we built a platform that connects the different invoice formats law firms and their clients each use into one process, so review, approval and tracking stopped being manual work.
B2B packaging supplier
Came back a year later to extend it
For a B2B packaging supplier, spreadsheets kept the orders moving until they became the ceiling. We built an order-management system around their real process, and a year later they came back to extend it.
There are many more we have not listed here, including work we can only describe under NDA. Ask us on the call. Our team is glad to walk you through the projects closest to your own work.
The people you will talk to
The engineers who build your system are part of the process from the start. We can meet online, in Ostrava, or we come to you.
When to buy
We build custom in a minority of cases, and we would rather say so early than late.
If your sales motion is straightforward (contacts, deals, emails, reminders and a report at the end of the month), a product will do that better and more cheaply than anything built for you. If that is the job, buy Raynet, Pipedrive or HubSpot and spend the rest of the money on using it properly.
Our decision guide helps you test that.Which case are you in?
Questions
Four things move the number: how many processes the system has to carry, how many other systems it has to talk to, how much history has to come across, and whether you want our team to keep operating it afterwards. A first working piece that already does real work usually lands under €10,000. You see the exact figure in writing before any paid work starts, and the price is fixed then. It does not move for scope you did not ask for. Worth comparing against the other model: a product charges you per user per month for as long as you use it, and the bill grows as your team does. A custom CRM is bought once and stays yours.
The first working piece covers one process and goes live on its own, in weeks. After that a new version lands every two to three weeks, so you are never waiting on one big release date.
If your sales motion is straightforward, buy one of them. They record contacts, deals and activity better and more cheaply than anything built for you. Building pays when the deciding part of your work, such as the price, the plan or the assignment, has no product behind it.
Yes, through their documented interfaces, including the Raynet API. We start read-only, and any write path is named, scoped and signed off by whoever runs that system before it goes live. Our team also built the mobile application for Raynet’s own CRM.
You do, from the first commit. The source code, the data and the IP sit in your repository and your cloud account. There are no licences, seats, credits or tokens. The one carve-out is standard third-party components, such as a database, a cloud or a mail service, which keep their own licences.
Yes. We take on existing systems for ongoing maintenance, and we take on projects that have gone off the rails. The first step is the same walkthrough: our developers read what is there before we say what it needs.
Start with the situation
Send us the messy version. We will help make the next decision clear.
