Nielsen Admosphere, headquartered in Prague, is a leading Czech research agency and a fully owned Nielsen subsidiary. For over 20 years, they have provided services in TV audience measurement, radio and digital media tracking (PEM TV/PEM D), advertising monitoring with Ad Intel, market and public opinion research, and advanced data processing. They also develop Adwind Kite software to support data analytics. Employing around 50–100 experts locally and backed by Nielsen’s global team, they serve broadcasters, advertisers, agencies, and public institutions across the Czech Republic, Slovakia, and Bulgaria.