4
min read

How to Use AI in Business Development for Actual Results

Dennis Fino shares how AI can support business development in everyday work. Based on Moravio’s experience with workflow automation and AI integration, he shows how teams reduce manual tasks and focus more on building relationships with clients. The examples come directly from real workflows used in business development today.
Dennis Fino
Business Development & Community Manager
March 6, 2026
[Updated]
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Hype surrounding AI is present everywhere, however actual results are scarce. There currently exists a massive opportunity for organizations to pull ahead due to the fact that the overall AI readiness index on the market is 40%. At Moravio we utilize these tools to eliminate the manual labor of tedious tasks, while providing your team with "super powers" versus replacing them.

Enhanced Prospecting and the Elimination of Manual Data Entry

Prospecting for leads was once nothing more than pure guess work. With AI for lead generation handling the bulk of the leg work, verified contact information and phone numbers are scraped and identified. Additionally, AI will identify niche target groups that may have been overlooked. At Moravio, we have developed several workflows that enable a simple photograph of a business card from an event to populate your CRM. Therefore, no additional manual data entry is required upon conclusion of a long day of networking.

My colleague Tomas describes this idea well:

In my opinion tedious administrative work kills results driven approach that is so much needed in order to be successful in the long-term. Until recently menial tasks such as data entry have been considered painful but unavoidable. Luckily this is no longer true since smart and cheap automations can do a lot of heavy lifting.
Ai in business development examples
Ai in business development - example from Moravio team

Personalization That Is Not Perceived As Automated

At Moravio we utilize AI for business development executives to create a personalized experience. When AI is integrated with tools such as Pipedrive or Hubspot instant meeting summaries are available. The AI system also tracks small details such as a favorite hobby or coffee. Therefore, you are able to bring a gift that the individual will enjoy and convert a cold transaction into a genuine human relationship. AI assists us in identifying target groups and preparing for follow-up meetings.

AI Tools For Meetings And Travel Are Your New Virtual Assistant

Administrative duties are the enemy of growth. At Moravio, we utilize AI tools for business development to act as virtual assistants twenty-four hours per day. During meetings, AI based note-taking applications will transcribe the meeting allowing you to focus on the person in front of you. Immediately thereafter, the AI application will prepare your follow-ups and summaries. This enables you to prepare perfectly for the next meeting without having to dig through your previous meeting notes.

Additionally, AI provides you with assistance when traveling for business. AI creates comprehensive itineraries, identifies the best hotel rates, informs you which neighborhoods are best suited for your meetings and identifies which conferences are worth attending. At Moravio our primary objective with our workflow automation focus is to remove friction. This includes utilizing generative AI for business development to produce custom-tailored sales materials and brochures within minutes.

How To Begin Using AI In Your Sales Organization Today

If you are uncertain regarding where to begin, an AI Audit and Readiness Check is an excellent initial step. The audit will illustrate where AI Agents for Business Development can save you the most time. A common question regarding AI and sales is how to use AI in sales without losing the human aspect. The answer is simple. At Moravio, we follow the 30% rule in AI which seeks to automate thirty percent of your repetitive tasks. This allows you to dedicate more time to the areas of trust-building and physically signing the deal with the customer.

The difference between leaders and followers is expanding rapidly. Regardless if you require custom AI custom software development or merely improved workflow processes, the ultimate goal is to provide speed. Allow us to review your existing processes and locate your first fast win.

Frequently Asked Questions

You have a questions, we have an answers
Will sales be replaced by AI?

No, not right now. This will take time. Sales is built on trust, empathy, and human connection - things AI cannot replicate yet. However, the way we do sales is changing. AI isn't here to replace the salesperson; it's here to replace the "manual data entry clerk" role that most sales reps are forced to play. By removing the menial tasks, AI allows sales professionals to spend more time on high-value activities that actually close deals.

What is the 30% rule in AI?

The 30% rule is a strategic framework we use at Moravio. It suggests that you should aim to automate 30% of your repetitive, administrative tasks. We believe this is the "sweet spot" where you gain maximum efficiency and speed without losing the human touch. By offloading that 30% of heavy lifting to AI, your team gains the "superpowers" needed to be more present, more prepared, and more successful in the remaining 70% of the sales process.

Beyond simple automation, how is AI used in business development to gain a competitive edge?

The biggest advantage comes from better timing and preparation. AI helps teams notice signals that are easy to miss when everything is done manually, such as company growth, new investments, hiring activity, or internal changes in a target organization. This allows business development professionals to approach potential clients when the conversation is most relevant. Instead of sending outreach at random, teams can focus on the right companies at the right moment.

Jakub Bílý

Head of Business Development

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