Identification of testing areas
According to the set goals of the project, we will identify critical areas in which we want to focus on improvement.
Design and implementation of changes
We define the hypothesis that we will want to verify in the A/B test. Accordingly, we will propose changes to the critical area and incorporate them into the project.
We will choose a suitable tool and run a test on a user group in order to achieve a sufficiently large and representative sample, according to which it will be possible to verify the established hypothesis.
Processing of test results
We evaluate the test results and decide whether to apply the change to the project or keep the original version.