Product Configurators & Quoting Automation (CPQ)
Software that turns a drawing or a customer request into a priced quote in minutes, using your own calculation rules.
In most manufacturing companies the quote is the slowest document in the building. An estimator opens the drawing, measures it piece by piece, checks material prices, and types the result into a spreadsheet. Preparing offers is expensive, the win rate is low, and the whole method lives in one experienced head. We automate that calculation over the systems you already run.
Is This Your Situation?
A quote takes half a day, or longer.
Every inquiry means manual measuring, lookups and retyping before the customer sees a price.
Your win rate does not justify the effort.
You quote a lot and win a fraction, so every lost quote is unpaid engineering time.
Pricing knowledge sits in one head.
One estimator knows the norms, the margins and the exceptions. Holidays are a problem; retirement is a risk.
Sales waits on engineering.
Simple configuration questions travel to the technical office and back. Days pass, and the customer is also asking your competitor.
Off-the-shelf CPQ does not fit.
You looked at the big configure-price-quote products and your product logic, your CAD data or your per-seat licence math did not fit their template.
Two Ways In
An internal quoting tool for your estimators.
Software that reads your drawing data (SolidWorks, STEP and other CAD formats), applies your calculation rules and produces a quote draft the estimator reviews and sends. Your ERP, whether Helios, Odoo or another system, stays the source of truth for items and prices. The estimator stays in charge; the clicking, measuring and retyping goes away.
A customer-facing product configurator.
A 3D configurator on your website where the customer assembles a valid product, sees it, and gets a price without an engineer in the loop. We built the configurators for JELÍNEK, a traditional Czech furniture manufacturer, and FINIDR, one of Central Europe's largest book printers. More on the visual side is on our 3D product configurator service page.
Most manufacturers start with the internal tool. It pays back fastest and nothing about the customer's experience has to change on day one.
A Calculation You Can Audit
The core of a quoting tool is plain calculation: your norms, your material prices, your margins, applied the same way every time. Every quote can be traced line by line, which matters when an auditor, a boss or a big customer asks how the price was made.
AI earns a place in narrow spots, for example reading a messy tender PDF with eighty drawings and turning it into structured rows for the calculation. Even there we build it as one swappable component with a human check built in. The system runs without it.
Buy a CPQ Product, or Build Your Own?
Honest answer: sometimes you should buy.
Buy an off-the-shelf CPQ when:
- Your products configure from standard options with simple pricing rules.
- Your sales process already lives in a big CRM ecosystem and its native CPQ module fits.
- Per-seat subscription pricing is acceptable at your team size.
Build a custom tool when:
- The price comes from the drawing: geometry, materials, operations, machine time.
- Your product logic has exceptions the template products cannot express.
- Your ERP must stay the source of truth and the tool must fit around it.
- You want to own the software outright, with no per-seat licences and no dependency on a vendor's roadmap.
We have told prospects to buy a product instead of hiring us. If your case is on the left column, we will say so in the first call.
How We Work
Process mapping first.
We sit with your estimator and map how a real quote is made today, exception by exception. The method in their head becomes a documented calculation.
A small first step you can cancel.
One product family, one bounded tool, a fixed price. If it does not prove itself on real quotes, you stop.
Fixed price, fixed scope, warranty.
The cost is known before we start.
The code is 100% yours.
Including the repository and the documented calculation rules. There are no licence fees, and the quoting method no longer depends on any single person, ours or yours.
On-prem where it matters.
Customer drawings often carry your customers' IP. The tool can run entirely on your servers.
Why Our Clients Trust Us
Business first.
01A quoting tool exists to win orders at the right margin. We measure it on quotes sent and time saved.
Direct access to engineers.
02Your estimator talks to the person building the calculation. Nothing gets lost in relay.
Honest recommendations.
03We will tell you to buy instead of build when that is the truth, and we will tell you where AI would only add risk.
Enterprise-proven, SME-sized.
04Delivered for Nokia Bell Labs, JLL and Saint-Gobain; built for the step-by-step pace of a mid-sized manufacturer.
Common Questions About Configurators and Quoting Automation
Jakub Bílý
Head of Business Development